"Summer's expertise in CPG marketing was a valuable asset to the greater team and enabled deeper discussions and broader thinking."
Melissa Katrincic, senior manager interactive marketing, Burt's Bees
We're marketing guns for hire - so to speak. Not exactly inspirational but it best describes why Stratedge exists. Think of us as part of your brand team and as a steward of your brand.
Our focus is on CPG companies that are dedicated to improving the health and wellness of consumers. Why this focus? Well, life is short and it's better to look back and know that you've helped improve the human condition. This is also where our experience lies and relevant to our personal lives.
The natural question is "why not just work as a full time employee for a CPG company?" Well, been there, done that for the last 15 years. The reasons for branching out are many, but to name a few:
Passion for the brand marketing PROFESSION - This business design allows us the opportunity to teach and write on the marketing profession.
Desire to HELP companies deliver great brands to the consumer - There are a lot of brands that could benefit from our experience and the typical career path is employment with larger CPG companies - not necessarily better brands for the consumer.
Excitement of working on various BRANDS with different CHALLENGES - After 15 years, you've learned the marketing ropes and recognized 'this isn't your first rodeo' so opportunities that apply your knowledge, are professionally challenging and allow you to learn about different brands and industries are thoroughly exciting and rewarding.
The ability to be true to the owners ENTREPRENEURIAL spirit - Stratedge actually got started in the owners mind in 1995 but like so many it's easier to play it safe than to take the risk. In order to live without any regrets and to write her own future she decided to take the risk.
Our mission is to enable marketing teams to manage and grow the brands to which they've been entrusted.
Our vision is that marketing directors, marketing VPs and HR hiring managers will utilize Stratedge in order to address marketing talent voids, marketing resource constraints and marketing best practices.
Our goal is to help you meet your objectives through classical marketing activities -
it's about helping you!